Once you've written a book and you get published you need to promote it so people buy it. What's the point of publishing, getting some copies and keep them in a closet? In this post I want to give you some tips to promote your book.
As Internet is a useful tool you can get advantage of.
1. Create a website for you. Let people know about you: short bio, books, other projects, calendar in which you insert some events that are planned, press room...
2. Create another website fot the book itself. You should include a synopsis, an excerpt so people can read it and get interested, pictures,... The domain name must easy to relate with your book's title. Besides, cross-link your booksite with your personal website. Make sure there is a link which says "Buy the book" and redirects to stores.
3. Include your bookweb's url in one of your book's pages. Let readers know that information will be updated and they will find it interesting.
4. Communicate with your readers. Let them write you e-mails and answer them as soon as possible. It will be helpful if you let them write comments so you can learn from your readers. You can create a board discussion to be more effective.
5. Testimonials and reviews are important. When someone writes a review about your book let it show on your web. In addition, when a reader writes you an e-mail and says something very positive about your written work, ask him/her for permission to include it on your site.
6. Newsletter, a way to stay in touch. You can send a monthly newsletter in which readers will be grateful for the useful information. Include a button on your web like "Susbscribe to the newsletter". As you are soliciting e-mail adddresses, there must be a privacy statement which should make clear that you won't rent, sell or share those e-mail addresses.
7. Be on social networks. Create a page on Facebook and insert a link on your book's web: "Follow me on Facebook". Create an account on Twitter and put a link on your book's site: "Follow me on Twitter". You'll be in contact with your readers and their friends will be able to know you.
8. Let people buy your book through online stores: Amazon, Barnes & Noble, Borders. Tell people who like your book to write a review in these online stores.
9. Review other books in Amazon. Use your name and make sure it will appear you have written a book. For example: "Stephenie Meyer, author of the book 'Twilight'".
10. Film a book trailer. It's like filming the synopsis. During the last week I have posted some examples.
Apart from Internet, you must not forget that people still read on paper, watch television and listen to music.
1. Track down the media your audience should read, watch, listen to. If your book is a chick lit novel is different if it is an I.T. book. Look for the person in charge of the book reviews and send a press release to this person. Try to cover newspapers, magazines and radio and television stations. Don't forget the local media!
2. You can send a copy of the book to the media. First of all, contact the media to get and interview. If they are interested, call your publisher to send a copy.
3. Once you get an interview, offer some copies of the book as a prize.
4. You may introduce your book to librarian. Schedule a presentation. This bookstore will e-mail their contacts the information about your book.
5. Distribute some promotional materials (flyers, brochures, postcards,...) in bookstores and other places your audience might go like a special gift shop.
6. Some merchandising won't do bad. When you hols a conference in a bookstore or in another place, you can have some merchandising of your book: bookmars, postcards, t-shirts,...
I hope this information has been helpful. Feel free to leave comments.